A t-shirt designed to raise funds for Women’s Aid, inspired by personal experiences - both mine and of women who are close to my heart.
Sadly, most women know how it feels when a friendly conversation turns into unsolicited attention, putting them into the uncomfortable spot of having to explicitly say “no”.
Together with my dear friend Cathy, who came up with the concept, I created this rallying mascot to make a statement, for all girls and women to establish their boundaries and have their personal space respected by default.
Below you can see some of the colour options (and a different facial expression too!) that we tested before landing on the final.
The t-shirts were printed on pink or black, and with this fundraiser campaign we raised almost £80 for the charity.