LAURA BERTINELLI
 The BAT Foundation is a charity which focuses on medical research and specialised equipment for drug-free Alzheimer's therapy based on ping pong play. The rebranding project aimed at giving the charity a young, energised and positive image that would help deliver more impactful messages and raise awareness on the disease.  The new identity includes a range of bold colours, a set of graphic assets that can be used both as hero pieces and backgrounds, and a unique filter to be applied to all photography.

BAT Foundation Rebranding

 The BAT Foundation is a charity which focuses on medical research and specialised equipment for drug-free Alzheimer's therapy based on ping pong play. The rebranding project aimed at giving the charity a young, energised and positive image that would help deliver more impactful messages and raise awareness on the disease.  The new identity includes a range of bold colours, a set of graphic assets that can be used both as hero pieces and backgrounds, and a unique filter to be applied to all photography.

The BAT Foundation is a charity which focuses on medical research and specialised equipment for drug-free Alzheimer's therapy based on ping pong play. The rebranding project aimed at giving the charity a young, energised and positive image that would help deliver more impactful messages and raise awareness on the disease.

The new identity includes a range of bold colours, a set of graphic assets that can be used both as hero pieces and backgrounds, and a unique filter to be applied to all photography.

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 The new identity uses the beautiful and incredibly versatile font Proxima Soft that, combined with the new brighter brand colours, gives to the BAT Foundation a modern and fresh look. 

The new identity uses the beautiful and incredibly versatile font Proxima Soft that, combined with the new brighter brand colours, gives to the BAT Foundation a modern and fresh look. 

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